The founders of NUONOUWA felt regular beauty products are tainted with a lack of pureness. They thought that every beauty product should be just as healthy as they are effective and decided to create a brand that focuses precisely on that. As a result,  NUONOUWA products embrace clean beauty, sustainability and pure minimalism. The graphic identity and packaging design reflect simplicity and clean lines to maintain the brand’s strong ethos.  NUONOUWA It is a beauty brand that everyone is proud of-so our goal is to create an elegant but neutral look for the brand. We sought to catch the meaning of clean beauty in its purest form and provide  NUONOUWA with a visual identity that perfectly shows what they stand for.

Vegan & Cruelty Free

 NUONOUWA combines health & safety with high practicability, allowing you to express your beauty and style and share it with communities that hold the same beliefs. For every skin tone, our wide range of foundations, concealers, eye shadows, blushes and skin care products are clean, 100% vegan and cruelty-free. Our products are always free of talc, parabens, fragrance, mineral oil, gluten, sulfates and phthalates,.and that we have a responsibility to care for all living things and never tested on animals. We believe that beauty means taking care of ourselves and the world around us.